Course Overview

• All organisations have a wealth of data to draw upon to create engaging content, but knowing where to start is a challenge. This interactive workshop has been designed for policy, design, and engagement professionals who want to incorporate charts, graphs, and infographics into their content, but do not have a background in statistics.
• Participants will be given a powerful new framework to identify data-rich storytelling opportunities, and learn how to collaborate more effectively with colleagues to produce unique, compelling, and accessible content.
• The workshop incorporates individual and group activities to refine and develop your data-driven storytelling skills.

Why Data Storytelling Matters

• Data storytelling matters because it turns complex data into clear, compelling stories helping people understand insights, make informed decisions, and act.
• Combining data, visuals, and context, helps bridge the gap between analysis and communication, making information more accessible and impactful for everyone.

What You Will Learn:

The workshops will cover the following topics:

Module 1:

• A (very) short history of data visualisation
• Important terms and definitions
• The eight key plots of data-driven storytelling

Module 2:

• The eight key plots of data-driven storytelling (continued)
• Data visualisation accessibility considerations
• Design dos and don’ts
• Tying it all together – devising data-rich content for your next campaign or project

Who Should Attend:

• Communications Officers and Managers or anyone responsible for crafting public messages, media releases, and digital content.
• Policy Analysts and Advisors who work with data to inform policy decisions.
• Community Engagement Officers needing to communicate complex information to the public.
• Strategic Planners who use data to forecast and plan for community needs.
• Digital, Social Media and Content Strategists who use visual storytelling.
• Data Analysts and GIS Specialists who translate technical insights into public-friendly narratives.